For B2B revenue teams

AI-powered revenue systems.

The pipeline you want, by design — more qualified meetings and a lower cost per win, from a system built around how you sell. And you own it: no subscription.

Strategy + build, one team 6–8 week build No subscription
A revenue team working together in a modern office Your team, on better conversations
Intent layer Live
T1
Northbridge Logistics
Tender + new Ops Director
94
T2
Castlereagh Wealth
Buying guide · 2× this week
72
Our systems help clients connect with companies like these
UberUBSNetflixJPMorganMicrosoft UberUBSNetflixJPMorganMicrosoft
The opportunity gap

AI is everywhere.
The upside isn’t.

Generic tools don’t move the number. Reps lose most of the week to non-selling work, and untargeted outreach barely converts. The gap isn’t technology — it’s a system built for how you actually sell.

Selling time
0%

of a rep’s week goes to non-selling work

Cold outbound
0%

conversion from untargeted cold outbound

Marketing AI
0%

AI adoption — the lowest of any function

Scale
0%

of companies actually scale AI past pilots

Sources: Salesforce State of Sales; Deloitte State of Generative AI; B2B cold-outbound benchmarks.

See it in 90 seconds

What a revenue
system feels like.

Less spray-and-pray. Less manual chasing. A ranked list of accounts that are actually in a buying window — so your team spends time selling, not sifting.

Explore the method
Founder explaining the Sales Source method Watch · Overview 1:30
Walkthrough coming soon.

We’ll drop the 90-second system overview right here.

The white space

Strategy and system — not one or the other.

AI usually forces a trade-off. Consultancies advise but won’t build. Vendors sell seats. Implementers build with no revenue context. We do both — so you get a system designed specifically for your outcomes.

High build · Low strategy

Tech implementers

Build the system — but with no revenue strategy behind it.

High strategy · High build

Sales Source

A strategy-led, fully customised system, designed around your outcomes.

Low build · Low strategy

Tool vendors

Sell you seats and dashboards — the outcome is on you.

Low build · High strategy

Agencies & Big 4

Advise and strategise, but don’t build it (or only at enterprise scale).

Strategy → Build →
What everyone else is missing

The capabilities only we bring together.

Big 4Consultancies
TechImplementers
AgenciesMarketing
VendorsAI tools
Sales SourceStrategy + build
Revenue strategy
Builds the system
Owns the outcome
Intent Signal Design
Built around your motion
You own it outright
Our edge · Intent Signal Design

Strategy before software.

We dig into your business to define what a real buying signal is — who to chase, who to skip — then map it, score it, and show you exactly what to build before you spend a cent. The thinking comes first; the software follows.

Incoming signalsScoring
T1
Act this week
A forcing function is present
0
T2
Strong context
Standard sequence
0
T3
ICP qualifier
Nurture & monitor
0
T4
Disqualifier
Pause / skip
0
The engagement

Diagnose. Build. Compound.

Three phases, one owned system: more meetings, lower cost per win, an edge that compounds.

Phase 01 · Diagnose

Revenue Intelligence Audit

See exactly where AI moves your number — before you spend a cent building anything.

  • A map of your revenue process, prospecting to close
  • Your Intent Signal Framework — tiered, scored, source-mapped
  • A prioritised roadmap with projected outcomes
2 wksto a clear opportunity map
See the audit
Phase 02 · Build

Custom System Build

A working system built around your buying cycle — not a generic stack. Yours to own, no subscription.

  • Higher-intent leads, surfaced and ranked automatically
  • Reps freed from manual filtering and chasing
  • Success metrics defined and managed to the number
6–8 wksto a system that’s live
See the build
Phase 03 · Compound

Embed & Optimise

The system gets sharper every month — accuracy climbs, cost per win keeps falling.

  • Monthly review against the KPIs that matter
  • Signals reweighted as conversion data accrues
  • New use cases as the advantage compounds
Every mo.more accurate than the last
See the retainer
Who we work with

Complex sales.
High AI opportunity.

We focus where the advantage is largest — relationship-driven sectors with rich buying signals to act on.

All industries
01 · Professional services

Win without adding partners

Relationship-led, high-value work — exactly where systematic, signal-led pipeline becomes a rare and durable edge.

Leadership hiresNew office openingsRFP activity
Buying-signal densityHigh
AI opportunityVery high
02 · Manufacturing

Build direct demand

Long, multi-touch buying cycles where timely, signal-led outreach beats waiting on distributors to pass demand along.

Capacity expansionSupplier switchingReshoring moves
Buying-signal densityMedium
AI opportunityHigh
03 · Financial services

Scale high-trust growth

High-value relationships ready to scale efficiently — wealth, insurance and leasing teams sitting on rich, underused signals.

Liquidity eventsRegulatory changeSenior hires
Buying-signal densityHigh
AI opportunityHigh
04 · Logistics & supply chain

Win, don’t just renew

Tender- and event-driven demand — the ideal shape for intent triggers and outreach timed to the moment a need appears.

Tenders & RFQsNetwork expansionDisruptions
Buying-signal densityHigh
AI opportunityHigh
05 · SaaS

Pipeline that compounds

Fast-moving signals — funding, new hires, product launches — there to act on the day they break, not a quarter later.

Funding roundsHiring spikesProduct launches
Buying-signal densityVery high
AI opportunityHigh
If your sales are complex, it fits.

The method holds across B2B. Tell us your motion and we’ll map the signals.

Talk to us
Proof, in production

Systems we’ve shipped.

Real builds, real numbers — a look at what the system does once it’s live.

All case studies
Start here

Find your source of pipeline.

The Revenue Intelligence Audit is the entry point — a clear opportunity map and system recommendation, tailored to you.